Hong Kong - The following is the guide on how to do a press release distribution with 6 steps: What a press release distribution service include, how to maintain media relation, how to write a good press release and the DOs and DON'Ts when writing a press releases.
What does a press releases distribution service include?
- Press Release writing/localization
- Drafting Japanese language press releases
- Translation of English press releases
- Target Media Selection
- Selecting right media to distribute Users' news materials
- Depending on each media's preferences, Press Releases will be distributed via Email, FAX and Mail
- Monitoring / Reporting
- Monitoring the article placement
- Collecting articles and submitting the report at the end of each months
Some skills for press release distribution
Distributing a press release sounds time-consuming, doesn't it? If only there was a way to get seeded out quickly, at scale. Fortunately, there is. If time is tight, a press release distribution service is Users' friend. These services allow Users to send out Users' release to relevant journalists, without having to do any of the manual work.
Although the cost of press release distribution might seem off-putting, just remember that time is money. And by letting the experts distribute the news story, Users can spend more of Users' own time doing the things that make a difference to Users' bottom line. So, if Users fancy taking distribution off one's plate, check out these five services that will gladly take the job off Users' hands.
One thing to note is that the basic option has a two-day turnaround, so if the news is time-sensitive, you'll need to be prepared in advance. The more advanced packages come with next-day turnaround, which is helpful if you're in a rush.
Some suggestions of media relations
Remember to Keep the Relationship Alive. When users need to create a press release, follow the distribution steps in this guide to boost Users' chances of landing coverage. But remember -- not every press release will get picked up and turned into a news story, so don't get too disheartened if it takes a while to gain some traction. Keep tweaking and refining Users' approach until Users see success. Users' first piece of coverage could well be the domino that starts the run. A story picked up by one news outlet can soon snowball from publication to publication. Plus, if Users' story does get picked up, don't forget to thank the journalist. It can facilitate a relationship with the journalist which Users can then nurture, and might lead to easier coverage down the line.
Press Releases are the centerpiece of all the PR activities. AsiaPresswire provides the complete Press Release services from preparation to distribution and monitoring & report, by finding the best PR resources client has, editing them into simple and effective press release draft, and pitching them to the target trade media. A product press release introduces Users' company's product, and at the same time, it shows the achieved result of Users' business strategies that have been announced earlier through corporate related public relations activities. If Users announce a product that is related to a strategically important area that has been announced earlier, the media will then have a positive impression that Users' company is following-through on its strategies. AsiaPresswire make sure that the content and timing of the product and corporate press releases are in sync while AsiaPresswire work on a public relations program.
Six Steps for writing a good press release
Attract reader's attention with a eye-catching title with keywords that people will most likely use in google search. This is their opener and what will make their reader want to read on. Include the name of the event and either the location or theme of the event. Writers won't want to give too many details up front. If you're writing an online press release for an event, know that Google will index 60 characters and Yahoo, 120 characters. Use Title Case for their title. See what PRWeb says about press release titles.
Next, write a summary of one to four sentences. It may be a good idea to write this section last, after writers have written the rest of the press release. It will be easier to summarize after writers have the rest of their points down.
3. Dateline and 1st paragraph.
These elements range from 25 to 30 words and answer the "who, what, why, when, where and how" questions of their event. Keep the text simple and stick to the critical elements of the information. The format is: City, State, (name of service or publisher of the press release, e.g. GOOGLE), Month, Day, Year - details.
The content of the press release is where writers really get to tell the story of the event. This portion of the release will usually have two or three paragraphs. Use the first paragraph to elaborate on the details of the event. Talk about the target audience, any guests who will be featured and their background, and the benefits of attending. If the venue is historic or ties in with their event in some way or the date coincides with history or a special anniversary with their company, mention this. This part of the press release can be a bit more descriptive than previous sections.
5. About part.
The 'about' is the text that can be used repeatedly, just as an "About us" page is used on a website. This is where the details about their company are listed including; the services writers provide, and perhaps names the key executives as well. It can contain their mission and vision for their company. This is the public persona writers wish to project for their company.
6. Media contact.
This is the company name, telephone number, address (if writers wish, it is not necessary in a press release), the company's website address, the name of the key person to contact about the release, and an email address.
8 Things writers should do for writing a press release
1. Start out strong and succinct.
Writers need to grab their reader within the first few words.
2. Use active tone.
Vibrant verbs create interesting and fresh copy and draw the reader in.
3. Use a professional tone without jargon in their writing.
Using slang, hype, and too many exclamation points may come across as more of a sales pitch, turning people off their event.
4. Tell an interesting story with their press release.
Remember writers want people to be drawn to their event. People are busy. They need to know how they will benefit by attending.
5. Send the press release out in a timely fashion.
Sent too early, people won't remember it; sent too late, they may already be committed to something else. Two to three weeks in advance is a good timeline.
6. Use a "hook."
Tying their event into trends, news, and social issues can add excitement and urgency to a press release for an event. The reader feels they are getting more value by attending than staying away.
7. Keep their press release within 300-800 words.
8. Check the spelling!
What we should NOT do for writing a press release
1. Hard sell.
2. Write everything in one article.
If writers want the reader to go to their website for more information, give them the desire to do so. Leave them with questions about the company, and they'll go to the website.
3. Do not use a third party tone
Use 'we' 'our' 'your' 'you' in the press release.
4. Use uppercase everywhere
These techniques lessen the credibility of their event.
5. Use bullet points or long lists.
Search engines may reject their press release identifying it as an attempt to overload their document with SEO, and bulleted lists belong in an article, not a press release.
6. Use too many anchor links.
Use more than one hyperlink per every 100 words; otherwise, a search engine may view it as spam.
Follow these guidelines and their press release will shine just as much as their event. For distributing corporate's press releases globally, please visit AsiaPresswire https://asiapresswire.com